1946
The Heesters brothers retrieve a small locked-box from behind a false wall of the windmill they have just inherited off their old grandma. Instead of locating a golden treasure, they find an old dusty scroll, which contains a recipe thought to be lost. This ancient and one of a kind recipe describes the ingredients and recipe to prepare a very high quality and much sought after high-quality beer. The original plans for a windmill reconstruction are changed immediately and instead production plans are established to produce the unique golden beer.
1951
As news spreads quickly on the brewery and the seemingly rejuvenating effects of the incredible beer, demand increases, and the brewery soon finds itself with orders greater than the production capacity. At the end of world war 2 in 1946 and as Europe starts major re-construction work, the beer becomes a welcome reward after a hard day’s manual work. Such is the interest that special tours are made direct to the brewery where people can see the heritage behind the production and enjoy the beer direct at the source. The Heesters brothers expand the production and out of gratitude they decide their beer should to called Goldmeister Beer.
1968
Famous Dutch traders do not want to stay on their journeys without their favourite beer, and while neither in other European countries nor in America they have found a drink that would be equal or close enough to their favourite Goldmeister, the first exports are made initially only for the traders’ own needs. Their partners, however, also discover the subtlety of the Dutch miracle, and consumption abroad soon exceeds domestic demand. The golden brick behind which the original recipe was found becomes a basic piece of the emerging private collection of founders. However, the recipe is still confidential and known only to a narrow circle of the family members.
Nowadays
Today, Goldmeister beer is brewed at the finest European breweries in Holland and Germany and this strategy allows the company to fulfil its environmental and ecological objectives, by minimising the transportation necessary to reach the many Goldmeister customers. The beer is still produced to the same exacting and original recipe, which was created so many decades ago and the finest available ingredients maintain the overall quality, with demand still growing for this wonderful beer with great heritage and history.
Typically Dutch?
Like every country, Holland has its own cultural and folk heritage, which the Dutch people are very proud of and this has been built up over many centuries. To the world, everyone associates Holland with wooden clogs, vibrant tulips or cheeses like Edam and Gouda. Nowadays, this includes the incredible Goldmeister beer, which is exported to every corner of the world and remains true to the original recipe mentioned in the scroll found by The Heesters brothers, in the windmill they had inherited of their old grandma.
They grow up in a country where everyone at least sometimes had a chance to wear classical clogs, where people at every corner meet the colourful tulips that have been spreading the fame of Netherlands all over the world for centuries and they have a chance to taste delicious cheeses every day. Likewise, it is nowadays with beer, which is a typical export article for the Netherlands. We are proud of the fact, that Goldmeister is being also a part of selection in this golden choice.
